How We Helped a Women’s Activewear & Loungewear Brand reach their Goals – Bloomegg Performance Marketing Agency in Inda

How We Helped a Women’s Activewear & Loungewear Brand reach their Goals

The brand wanted to act as a catalyst in one’s wellness journey by making women feel comfortable and confident in their clothing.

problem statement

The brands was doing a ROAS of 6X in July 2020.

For this business, being profitable with Facebook Ads was becoming more and more effortful, considering they were catering to limited audience base. With time, the situation remained unaltered but they were aware about the fact that Facebook ads work as an important source of traffic and a significant sales channel.

FIRST STEP: ACCOUNT AUDIT

The mistakes that we distinguished:

Right interest were not being targeted
In a single Ad set, the focus was laid upon too many interests
Optimizing for the wrong events for their goals (add to carts and awareness rather than conversions)
Running outdated creatives expecting the good results

How we increased Return on Ad Spend (ROAS) by 20x

“>After the account audit, we knew what we had to do:

Ad Creation

We modified their style, message and language of the creatives by involving right set of products that meet the demand of the targeted audience.

UI/ UX Enhancement

We revamped their website by optimizing sections and pages for high conversion rate.

Ad Account Structure

We simplified and organized adsets and audiences.

Funnel Optimization

We created a seamless funnel and designed a complimentary strategy.

Results Achieved

13 Lacs

Ad Spend

20x+

ROAS

CHECK OUT MORE

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Generated 32X returns on ad Spend Indian Ethnic Wear

<img width="1920" height="612" alt="" data-src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="612" alt="" data-src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="612" src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913" alt="" />

Generated 32X returns on ad Spend Indian Ethnic Wear

<img width="1920" height="612" alt="" data-src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="612" alt="" data-src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="612" src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913" alt="" />

Generated 32X returns on ad Spend Indian Ethnic Wear

<img width="1920" height="612" alt="" data-src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="612" alt="" data-src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="612" src="https://bloomegg.com/wp-content/uploads/2022/12/Rectangle-19-5.png" class="attachment-full size-full wp-image-3913" alt="" />

Generated 32X returns on ad Spend Indian Ethnic Wear

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